March 29, 2024

Programmatic

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The UID 2.0 Code Base Is Officially Open Source

Unified ID 2.0 is now open source and not just in name only. On Monday, The Trade Desk committed the full open source code base for Unified ID 2.0 to the PRAM (Partnership for Responsible Addressable Media) Technical Working Group, which is run by the IAB Tech Lab. This transfer is the culmination of aContinue reading »

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