November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExchanger’s Regularly Updated Guide To UID 2.0

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the IAB Tech Lab. Now that the project is formally open source, here’s a cheat sheet to keep youContinue reading »

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