December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBA Aims for the World With New Global Campaign Narrated by Idris Elba

With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world. Created by Translation LLC and directed by Emmanuel Adjei, the 60-second spot, “That’s Game,” features an original score from Oscar-winning producer Jon Batiste and…
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