“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Fiksu COO Anna Kuzmenko. Throughout the past decade, viewers’ rising demands for streaming services and their changing viewership habits have been transforming the European digital TV market. AVOD in the European digital TV market AVOD… Continue reading »
The post CTV and OTT Race in the European TV Space: Challenges and New Growth Points appeared first on AdExchanger.
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