My/Mochi’s First TV Ads Fly Its Quirky Flag, Telling Consumers to ‘Melt Your Mouth’s Mind’

Ice cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand’s biggest sales season, the effort features three videos under the tagline, “Melt Your Mouth’s Mind,” that “articulate this playful, fun weird little moment” when consumers eat…
Adweek Feed