November 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Twitter Begins Testing Fleet Ads

Twitter is experimenting with ways to monetize Fleets, the Snapchat-like disappearing tweets it introduced last November. The social network said Tuesday that it will begin testing Fleet ads, which are full-screen vertical ads–the very first on Twitter–to appear between Fleets. The potential audience size for these new ad units is unclear, as Twitter would not…
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