April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wrestlemania

WELLINGTON, Yesterday: Sustainable shoes & clothing brand Allbirds – a NZ-based company with retail outlets in many parts of the world (including London, New York, Auckland, Beijing & Berlin) has named Te Aro-based indie Wrestler as its global creative partner.

At press time, it was unclear if there’d been a pitch and an incumbent.


“Allbirds has released a new summer tvc, rolling out now in the US, UK, Asia, and Europe.”


Wrestler GM Claire Beesley said (in a release): “We have worked with Allbirds on and off since the brand’s inception in 2016 – and this new partnership will see Wrestler work closely with Allbirds’ internal studio in an ongoing capacity.

Allbirds Australia has released “a breezy” new summer tvc, rolling out now in the US, UK, Asia, and Europe.

M+AD requested a credits list, but at press time this had not arrived.


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