Pead announces two new appointments

To further bolster its creative and digital offering, Pead has welcomed two senior talents – Liam Golds as Social and Digital Manager, and Tom Davies as Head of Creative. 

Both roles work collaboratively across the wider agency, ensuring cohesive integrated strategy for clients across corporate, technology, consumer, food and beverage, and beauty sectors. 

Golds joins from ASB, where he spent three years as a Social Media Specialist focusing on Business and Wealth portfolios. Prior to this, he worked across social and digital marketing for Restaurant Brands and Simplicity KiwiSaver. 

Specialising in social content creation, strategy and advertising, Golds has worked on notable campaigns such as KFC’s fried-chicken scented candle and ASB’s Borrow The All Blacks campaign.

Golds says: “I’m beyond stoked to join such a strong team of communicators at Pead.

“I love the way social offers the opportunity for two-way communication with consumers, the ability to feed off of their ideas and respond immediately, and try things that might never fly on other, more traditional channels.”

Meanwhile, Davies is a creative talent who joins Pead after roles as a creative and copywriter at Special Group across UberEats, the New Zealand Rugby Union and Karma Cola; and at FCB across Vodafone, Air New Zealand, Samsung and NZ Fire Service.  

His work has resulted in numerous accolades across the Axis Awards, EFFIEs and NZDMs.

Davies says: “Pead has a bold stance, fiercely talented team, and a hunger to make some real change in the creative space – so naturally I’m all about it.

“I’ve spent my time in ad land finding new angles to tackle client problems. This one is feeling super exciting.”

Pead Partner Sarah Munnik says: “Adding Liam and Tom to our talented team further enables us to deliver impactful work for our clients.”

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