Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of MacGillivray Freeman Films, shares what works when creating new partnerships in the hybrid virtual-physical moment we are currently in. Below, in his own words, he encourages…
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In a world where nearly everyone is always online, there is no offline.
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