Delaney, a 24-year-old woman living in Texas, hadn’t heard about Frito-Lay’s direct-to-consumer platform Snacks.com until her brother’s girlfriend told her about it last Christmas. Interested, she visited the site and purchased a variety pack containing her choice of the company’s potato chips, including Lay’s dill pickle, Lay’s salt and vinegar and Ruffles cheddar and sour…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box