Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks

Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the… Continue reading »

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