Two leaders in their industries–multi-state cannabis player Curaleaf and media powerhouse Scary Mommy–have created a cobranded content hub and a celebrity-led live event aimed at normalizing weed use for parents, especially moms. The just-launched program, called “Cannabis Like a Mother,” marks the first major marketing partnership between a parent-centric media franchise and a weed brand,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads