Two leaders in their industries–multi-state cannabis player Curaleaf and media powerhouse Scary Mommy–have created a cobranded content hub and a celebrity-led live event aimed at normalizing weed use for parents, especially moms. The just-launched program, called “Cannabis Like a Mother,” marks the first major marketing partnership between a parent-centric media franchise and a weed brand,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen