Two leaders in their industries–multi-state cannabis player Curaleaf and media powerhouse Scary Mommy–have created a cobranded content hub and a celebrity-led live event aimed at normalizing weed use for parents, especially moms. The just-launched program, called “Cannabis Like a Mother,” marks the first major marketing partnership between a parent-centric media franchise and a weed brand,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Australians and Kiwis pick their top 10 favourite TV ads
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show