Two leaders in their industries–multi-state cannabis player Curaleaf and media powerhouse Scary Mommy–have created a cobranded content hub and a celebrity-led live event aimed at normalizing weed use for parents, especially moms. The just-launched program, called “Cannabis Like a Mother,” marks the first major marketing partnership between a parent-centric media franchise and a weed brand,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected