December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $ 279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on lastContinue reading »

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