LONDON, Wednesday: NZ has eight campaigns through to the shortlist of the Collaboration & Culture category at the WARC Effectiveness Awards 2021 – more than any other participating nation.
The successful NZ agencies were DDB, Special Group, Dentsu, Colenso BBDO and Clemenger BBDO.
The Collaboration & Culture jury was chaired by Nadja Bellan-White, global CMO of Vice Media Group New York, who shortlisted 25 entries from 11 markets.
The successful NZ agencies were DDB, Special Group, Dentsu, Colenso BBDO and Clemenger BBDO.
DDB Aotearoa is also through to the shortlist in the Sustained Growth category.
A total of 103 entries from 29 different markets, were shortlisted across all categories for the inaugural WARC comp, a new global contest held in association with the Lions, awarding the best marketing campaigns that deliver business results.
The winners of the Gold, Silver, Bronze and three Special Awards for each of the six categories will be announced on Monday 21 June. The Grands Prix will be revealed later that day at Cannes Lions Live, during a session where the jury chairs will share insights of these highest accolades.
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