Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $ 10. Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $ 10 to $ 12, and the first trade clocked in at just over… Continue reading »
The post Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’ appeared first on AdExchanger.
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