April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft

When the pandemic forced most museums to close their doors over the last year, many increased their efforts to meet patrons in the digital realm via virtual learning centers and online gallery tours. For the S?o Paulo Museum of Modern Art (MAM), this meant teaming up with the influential game Minecraft to create new avenues…
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