How Supergoop! Is Convincing Us to Wear Sunscreen Without Rubbing It in Our Faces

Before founding a challenger brand, Holly Thaggard spent her days in a third grade classroom. After her friend was diagnosed with skin cancer, she began to notice a gap in the health and safety curriculum at school–no one was talking to kids about sunscreen. “The industry was sleepy and there was no innovation,” said Thaggard….
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