November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses fromContinue reading »

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