The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and analytics business unit that uses the company’s first-party mobile data. “Everyone’s watched what’s going on with AT&T and Verizon,” Peralta said,… Continue reading »
The post T-Mobile Hires Ad Tech Vet Mike Peralta As It Pushes Into Programmatic appeared first on AdExchanger.
More Stories
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box