November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen

Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, AmazonContinue reading »

The post Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen appeared first on AdExchanger.


AdExchanger