Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon… Continue reading »
The post Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen appeared first on AdExchanger.
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