April 20, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Garlands for DDB/Mango, Colenso/Clemenger, TBWA, Special

CANNES, Tuesday: The medals round is under way in France – and DDB Aotearoa and its PR arm Mango Aotearoa have shared gold, silver and bronze in the PR Lions; while in the Health & Wellness category, DDB, Colenso BBDO, Clemenger BBDO, and TBWA\ have picked up bronze Lions.

In the Social Influencer category Special AUNZ scored a silver (for Tourism NZ Good Morning World, while Clemenger BBDO scored a bronze (for NZTA The Unsaid).

All the DDB/Mango’s PR Lions were for the AIDS Foundation’s Sperm Positive: The World’s First HIV-Positive Sperm Bank.

In Health & Wellness, the Colenso/Clemenger team’s bronzes were for NZ Government The Public Service Banger, TBWA\’s was for Melanoma NZ The Melanoma Typeface, and DDB’s came (in partnership with NZME) for Autism NZ’s Toddler Driving Test.

More shortlists
Meanwhile, the shortlist stages are winding down – but two more were released overnight – the Entertainment Lions and the Entertainment for Sport Lions.

TBWA NZ was shortlisted in Entertainment for 2Degrees Second Chance Charlie, while Dentsu NZ made the cut in Entertainment for Sport with ASB Borrow The All Blacks.


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