OMD confirms 2degrees media account win

As previously reported on StopPress in May, OMD has confirmed the win of the 2degrees media account following a competitive pitch with work slated to start in July 2021.

The brief to pitch centred on a need to match 2degrees’ spirit of challenging the status quo and looking for fresh innovative ways to present the brand to its customers and prospects, as the telco continues on its impressive growth trajectory.  

“We were blown away by OMD in the pitch process and knew they were the perfect team to partner with as we work towards our aim of fighting for fair. Not only was the work good, but we found a great cultural fit and we’re looking forward to the teams delivering great work together,” says Ben Wheeler, General Manager of Marketing at 2degrees.

The brief covers all elements of the media buy with a focus on driving results in the consumer market, and in the business market, where 2degrees is making significant inroads.

Nigel Douglas, CEO OMD New Zealand, is said to be thrilled to be working with the team. “We are super stoked to be able to work with 2degrees. They are a large, local challenger brand with good momentum and plenty of opportunity. This is where we do our best work, and we can’t wait to get right in amongst it and join the fight for fair.”

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