As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. For its centenary year, Betty Crocker, the General Mills-owned baking brand, has reimagined the process with the design of a sound-activated LED candle that gamifies…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
New board member for Blutui
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
New CEO for Bastion ANZ