As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. For its centenary year, Betty Crocker, the General Mills-owned baking brand, has reimagined the process with the design of a sound-activated LED candle that gamifies…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle