VMLY&R wins ACC pitches

AUCKLAND, Today: VMLY&R has retained the Accident Compensation Corporation account as the creatives services lead, plus it has been appointed as their new media buying agency.

There were pitches for both accounts, and the media incumbent was OMD.

VMLY&R will be responsible for delivering behaviour change work to prevent injuries and increase understanding and trust of ACC for all New Zealanders. They will be providing strategic media support and developing a strong brand with values that resonate with all New Zealanders.

As well as creative and strategic services lead, a key part of their role will also be to guide, advise and support ACC’s teams and partner service providers on the effective use of media.

ACC head of customer engagement Anna Symmans said: “ACC reaffirmed VMLY&R recently as our creative partner and appointed the agency to provide media buying and planning services.

“We love their people, their attitude and their passion for our purpose of improving New Zealanders lives. They get us and in return we value them.”

“In the last 18 months VMLY&R demonstrated their willingness to understand our complex needs, their commitment to a real partnership based on respect and high quality product delivery.

“We love their people, their attitude and their passion for our purpose of improving New Zealanders lives. They get us and in return we value them.

“ACC’s vision is to be a leader in health, safety and wellbeing across all aspects of peoples’ lives in Aotearoa by ensuring the work and play we engage in is healthy and safe for all involved, and that the wellbeing of all New Zealanders is supported.”

VMLY&R MD Fleur Head said: “We’re looking forward to continuing our partnership with ACC and developing our relationship further with adding the media buying to our remit.

“We love working with clients that are challenging, treat us as partners, have huge ambitions and want to make a meaningful difference to Aotearoa. Plus, ACC is committed to improving the quality of life for all New Zealanders, and who wouldn’t want to be a part of that?”