November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Tech’s Targeting Revolution Will be Televised

Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that’s searching for new ways to win advertisers and viewers. The $ 70 billion TV industry has been steadily losing share to digital platforms like YouTube and streaming services like Netflix. As viewers flee cable for digital alternatives, so too are advertisers….
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