Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that’s searching for new ways to win advertisers and viewers. The $ 70 billion TV industry has been steadily losing share to digital platforms like YouTube and streaming services like Netflix. As viewers flee cable for digital alternatives, so too are advertisers….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index