AUCKLAND, Monday: Independent agency Federation has been appointed lead creative agency for Massey University after a four-way competitive pitch for brand, integrated campaigns and media. The incumbent was FCB.
Rocket Media won the media business.
Massey University is spread across three cities, with campuses in Auckland, Palmerston North and Wellington; the agency also aim to be a leader in global online education.
Federation ceo Sharon Henderson said: “It’s a fantastic win that will see Federation lead the charge as creative agency, partnering with Rocket to deliver one, seamlessly integrated creative and media solution.”
“Federation & Rocket impressed with their creative approach, strategic insight and outside-the-square digital & media thinking.”
Massey University director of marketing, recruitment and alumni Ruth Mackenzie said:“The university found Federation to be intuitively aligned to the growth and innovation journey it is on.
“Federation and Rocket impressed our panel with their creative approach, strategic insight and outside the square digital and media thinking. They showed a real passion and drive for our brand and our future as a university. This came through in every part of their response to our brief.
“We look forward to achieving great things together.”
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