“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott McDonald Ph.D, President and CEO at the Advertising Research Foundation. For more than a year, close industry observers have endured an unending stream of angst about digital marketing disruption… Continue reading »
The post The Sky Is Not Falling appeared first on AdExchanger.
More Stories
Top auto ad spenders in NZ revealed by Nielsen
Twenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl Ads in History
RNZ welcomes Andrew Holden as Complaints Custodian