“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott McDonald Ph.D, President and CEO at the Advertising Research Foundation. For more than a year, close industry observers have endured an unending stream of angst about digital marketing disruption… Continue reading »
The post The Sky Is Not Falling appeared first on AdExchanger.
More Stories
Pepsi launches new look
The Garage Podcast: The Future of Media Through Optimization and Personalization
Campari and Creature Post celebrate first bottle redesign in a decade