The Digital Ecosystem Is Changing. So Should The Way Ecommerce Merchants Calculate CAC

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cary Lawrence, CEO of customer data and analytics platform Decile. We’ve seen an absolute explosion in independent ecommerce entrepreneurship over the past year. But the industry is confronting headwinds on… Continue reading »

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