Mediaocean’s acquisition of ad server Flashtalking for $ 500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking… Continue reading »
The post Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone appeared first on AdExchanger.
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