August 4, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Commercial radio audience highest ever

The New Zealand Commercial Radio Industry released the S2 2021 GfK Radio Audience Data into the market today, showing Kiwi radio audiences at an all time high. 

More than 3.7 million New Zealanders were listening to radio weekly, with over 3.5 million of those listening to commercial radio stations. 

NZME CEO Michael Boggs says: “The radio industry continues to maintain a strong role in our local media mix – it’s more critical than ever for our stories to be told, and to be told by the very best broadcasters in Aotearoa. Commercial radio will continue to contribute the most engaging content for all New Zealanders, including for our audiences and commercial partners. 

“From news and sport to music and entertainment, radio is becoming more accessible across more devices than ever before.” 

MediaWorks CEO & RBA Chair, Cam Wallace, says it’s fantastic to see radio listening remain resilient as New Zealand, and the radio industry, continues to move through Covid-19. 

“With borders still largely closed, localisation has never been more important. This survey clearly demonstrates the hunger Kiwis have for engaging and entertaining radio content, as well as the effectiveness of radio to drive results for advertisers.”

The Breeze once again retained the top music station spot with 9.6 percent share and the most listeners of all commercial radio stations with a national weekly audience of 671,700 – an increase of almost 20,000.

The Breeze host Robert Scott also has the number one music network drive show in New Zealand. 

Overall, MediaWorks has retained its position as the country’s commercial radio market leader with a record audience share of 54.7 percent and reaching the most listeners ever, with an increase of 60,600 to almost 2.6 million listeners nationwide weekly.

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