PENNSYLVANIA, Today: Indie Parnell media agency D3 have been officially recognised as New Zealand’s latest certified B Corp company, the first media/advertising agency in NZ to be recognised.
D3 co-founder Alex Radford said: “Joining the likes of Allbirds and Sharesies, D3 have committed to meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
“The B Corp certification does not just evaluate a product or service, it assesses the overall positive impact of the company that stands behind it.
“D3 was founded under the principle of ‘there must be a better way’ which has guided how we work with our clients, but also how we act as a business, and the impact we have on our team, our partners, the environment, the community and our customers.”
“Simply to be certified as a B Corp was a massive honour.
“The B Corp certification does not just evaluate a product or service, it assesses the overall positive impact of the company that stands behind it.”
“Our policies that ensure financial security for our employees, our commitment to a fully NZ-based workforce, and methodologies to ensure no gender pay gaps, profit share bonus schemes, commitment to training, and most importantly worker empowerment stood out to the B Corp community.”
Other B Corps from more than 50 countries include 4G Capital, KeepCup, Natura, The Big Issue Group, TOMS, Too Good To Go, and Patagonia.
The 2021 Best for the World lists are determined based on the verified B Impact Assessments of Certified B Corporations. The full lists are available on bcorporation.net.
About D3
D3 is focused on providing digital-first media strategy, implementation, and insights to NZ businesses such as My Food Bag, Metlifecare, The Co-operative Bank and UP Education.
About B Lab
B Lab is the nonprofit network transforming the global economy to benefit all people, communities, and the planet. Our international network of organisations leads economic systems change to support our collective vision of an inclusive, equitable, and regenerative economy.
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