Ahead of the Uefa Euro 2020, U.K. telecoms giant BT took the step of commissioning its advertising agency Saatchi & Saatchi to produce a campaign that would highlight its sponsorship of the home nations soccer teams: England, Scotland and Wales. It would also tackle the collective distress that the modern athlete now endures, particularly around…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
NZME podcast Sex.Life hits 1 million downloads
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced