The online ad tech startup Adelaide raised $ 2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the… Continue reading »
The post Adelaide Raises $ 2 Million From Angel Backers To Develop Its Attention-Based Ad Metric appeared first on AdExchanger.
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