AUCKLAND, Monday: Crave Global today launches a through-the-line campaign, Share Beautiful, for Wither Hills, the wine brand it won in a compeititive pitch earlier this year.
Wither Hills senior brand manager Leila McCracken said: “Wither Hills is on a mission to help Kiwis re embrace taking time out in their day to share beautiful moments at the end of the day.
“By creating the right conditions for a beautiful evening, we can reconnect and rebuild meaningful relationships. Wither Hills is bringing this concept to life with Share Beautiful, a philosophy that is aiming to engage New Zealanders to share their beautiful moments and inspire others to do the same.”
The activity is a fully integrated brand campaign that will kick off later this month, encompassing OOH, radio, PR, experiential, digital and in-store promotions.
“Share Beautiful is about creating quality time and space at the end of the day to connect with friends and loved ones to share beautiful moments,” said McCracken.
“The brand has a fantastic history and we look forward to working with the team at Lion to build on this legacy.”
“To encourage this, anyone over 18 can get involved in the Share Beautiful campaign and be in the draw to win one of two grand prizes simply by capturing their own shared beautiful moment and using the #ShareBeautiful hashtag on social media.
“For Wither Hills, sharing is at the heart of everything we do. We share beautiful every day combining our talents with the best grapes from the finest land, to create beautiful wines designed to be shared and enjoyed.”
Crave ECD Hadleigh Averill said: “It’s a beautiful thing to be given the opportunity to create a campaign that is designed to genuinely connect people through the vehicle of sharing.
“We are thrilled to be working with Wither Hills. The brand has some fantastic history and is a household brand across New Zealand and we look forward to working with the team at Lion to build on this legacy.
Agency partners
“Wither Hills has been with Mango for PR/experiential and DDB for ATL. We have done work with them before, however this is our first large scale campaign with them.”
CREDITS
Client: Wither Hills
Senior Brand Manager: Leila McCracken
Agency: Crave
MD: Daniel Hopkirk
ECD: Hadleigh Averill
About Crave Global
Crave Global is an experiential advertising agency that was formed in 2016 by Daniel Hopkirk and Hadleigh Averill. The business has a strong focus on integrated creative ideas that build fame for the brands they work with. Since inception, the business has picked up a range of different clients from liquor giants Lion, Shaky Isles, to rideshare service Ola and industrial company Ports of Auckland.
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