BEIJING & NEW YORK, Today: The One Club for Creativity has officially expanded the scope of its successful Greater China Awards programme – which will now be known as the One Asia Creative Awards, encompassing all of Asia Pacific, including Australia and New Zealand.
The call for entries for the transformed programme is now open, with entry fees increasing after each deadline period. Early entry deadline is 8 August 8, with the regular deadline 10 September 10, and the final deadline 17 September.
Eligible regions for One Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
The One Club ceo Kevin Swanepoel said: “The One Show Greater China Awards grew significantly in stature since starting in 2014, and we are excited this year to transform it into One Asia Creative Awards.
“The region is responsible for some amazing creative work, and a unique passion for innovation.”
“The expanded awards encompass all of Asia Pacific – including Australia & New Zealand.”
The Currency of Creativity
A new campaign has been launched to promote the call for entries, using the theme One Asia Creative Awards is The Currency for Creativity.
“Playing off the growth of cryptocurrencies, the campaign positions One Asia’s trophy as the currency for advertising and design, and looks to identify people who are the industry’s ‘creative billionaires’ as a reflection of their winning work.,” said Swanepoel.
Changes for 2021
There’s new categories and sub-categories, including Audio & Radio, Creative Effectiveness and Public Relation. In addition, Craft is now divided into three categories – Film & Video Craft, Digital Craft and Print & OOH Craft.
New special awards, including the Green Award recognising work which made a significant environmental impact, and the CMO Award honours the marketer responsible for the single most impactful idea on a brand’s business, as voted by a jury of top CMOs.
Juries for One Asia Creative Awards 2021 will be announced shortly. Online judging will take place in October, with finalists announced in November. Gold, Silver and Bronze winners will be announced in December.
- More here: www.oneclub.org
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