SYDNEY, Today: Frucor Suntory turned to Australia for most of the work on its latest campaign for V Energy. The main creative is from Clemenger BBDO Sydney (the lead creative agency for Frucor AUNZ) but the integrated campaign does include contributions from OMD NZ (media) and Raydar NZ (shopper marketing).
Moving away from the traditional association of energy drinks and extreme sports, the relaunch campaign spreads positive energy instead, with the tagline ‘Can you feel it’.
Frucor Suntory director of energy & transformation Allison Yorston (who’s based in Auckland) said: “The campaign sees the evolution of the ‘Bugs’ from the iconic tvc spots from the early 2000s.
“Working with LA production company Psyop has proven a winning combination.”
“In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to the upbeat soundtrack, Wham’s Wake Me Up Before You Go-Go on a road trip.
“Working with LA production company Psyop has proven a winning combination, with the company’s best-in-class expertise of blurring the lines between advertising and entertainment clearly apparent in this campaign.”
The fully integrated campaign launched on Friday across TV, cinema, digital/social and radio, to be followed by a TikTok campaign.
CREDITS
Client: Frucor Suntory
Director of Energy and Transformation: Allison Yorston (Auckland)
Head of Energy: Jonny Croft
V Energy Senior Brand Manager: Chris Henbrey,
Senior Media & Content Manager: Ryan Smith
Assistant Media and Content Manager: Kaan Kocabay
Creative Agency: Clemenger BBDO Sydney
Executive Creative Directors: Darren Wright and Brendan Willenberg
Senior Art Director: Miguel Gadea
Senior Copy Writer: Nathan Moraza
Senior Producer: Jo Howlett
Chief Strategy Officer; Lilian Sor
Group Business Director: John Kim
Senior Business Director: Rachel Robinson
Senior Account Manager: Gina Talboys
Planning Director: Graham Sweet
Production Company: Psyop
Directors: Kylie Matulick, Todd Mueller (both LA)
Sr. Producer: Andrew Gilson
Production Company: Sedona Productions
Managing Director / Executive Producer: Kim Wildenburg
Animation and CG Partner: Milford
Senior Sound Designer: Andrew Stevenson, We Love Jam
Music Supervision: Level Two
PR: Porter Novelli NZ
Account Manager: Estelle Dippie
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