“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Anthony Capano, North American Managing Director, Rakuten Advertising. For far too long, publishers have gone unrewarded for their influence on consumer behavior. From driving awareness and attracting new-to-file customers to influencing conversion and inspiring… Continue reading »
The post Strategic Commissioning Lets Marketers Tap Into Newfound Publisher Power appeared first on AdExchanger.
More Stories
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Special PR makes Global PR Agency of the Year shortlist