Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. One key issue is that CTV measurement capabilities aren’t developed enough yet, noted Kelly… Continue reading »
The post The Big Story: A Supply Shortage In Programmatic CTV appeared first on AdExchanger.
More Stories
DHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
The Top Rising and Declining Job Titles in Marketing
How the Biggest Streaming Services Stack Up Heading Into 2025