While influencer marketing has become an expected component of robust marketing campaigns--especially in beauty and apparel--there's little consensus on how...
Month: July 2021
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after...
Lumo Digital Outdoor and Hivestack have teamed up to launch New Zealand’s first dynamic programmatic digital out-of-home (DOOH) campaign for Fire...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Monday: Following a competitive pitch, DB Breweries has appointed disruptive creative agency Motion Sickness to manage all creative for...
AUCKLAND, Today: Lumo Digital Outdoor and marketing tech provider Hivestack have teamed up to launch a dynamic programmatic digital out-of-home...
//www.youtube.com/watch?v=sXc6gFWZfNw AUCKLAND, Monday: Sky and DDB Aotearoa are encouraging Kiwis to celebrate their fondness for unsolicited sporting opinions and advice...
A can-do attitude goes a long way, but a can of spaghetti for a struggling family can go much further. PAK’nSAVE’s inaugural PAK’canSAVE campaign, on now...
//www.youtube.com/watch?v=Hl_gG11Gc7Y MT MAUNGANUI, Thursday: “Don’t get stuck on chatbots and automation, say hello to a real human and personalised service”...
The 2021 Cannes Lions Festival of Creativity continued to be an event whose awards were coveted by the advertising industry's...