December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Converged Inventory Analysis Bridges OTT And Linear Viewing

By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational time for television consumption. The entire industry is focused on finding the best ways to reach audiences across the different delivery platforms used by consumers. Success will require a technological bridge between digital and linearContinue reading »

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