May 18, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The World’s Largest Ad Blocker Launches A DSP

The German ad-blocker company eyeo will be making more ad revenue than ever after launching a demand-side platform called Trestle on Wednesday. Eyeo operates the ad blocker Adblock Plus (ABP), which can be downloaded as a browser plug-in or a mobile browser app, and created the Acceptable Ads program, a committee of ad blockers (ABPContinue reading »

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