Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $ 75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $ 31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as… Continue reading »
The post Programmatic Fuels Integral Ad Science’s Q2 Growth appeared first on AdExchanger.
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