Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $ 75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $ 31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as… Continue reading »
The post Programmatic Fuels Integral Ad Science’s Q2 Growth appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist