May 13, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meet the Credibull, a No-Nonsense Ad Mascot for Loan-Comparison Site Credible

Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing its first mascot, a hulking bovine who walks on two legs and gives no-nonsense advice on money matters. The work, which will run across TV and digital, comes from Engine via a brief that asked…
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