November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AMC Networks Says Niche Focus Makes It ‘the Worldwide Leader in Targeted Streaming’

As the biggest media companies work on scaling up their streaming services to compete with Netflix, AMC Networks is focusing a different part of the streaming landscape: small but loyal audiences. “Our strategy at AMC Networks is to offer an array of targeted streaming services, each one delivering a specific content category to fans of…
Adweek Feed