As the biggest media companies work on scaling up their streaming services to compete with Netflix, AMC Networks is focusing a different part of the streaming landscape: small but loyal audiences. “Our strategy at AMC Networks is to offer an array of targeted streaming services, each one delivering a specific content category to fans of…
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Here’s the Roundup for the Week Ending January 3
Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
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