The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing… Continue reading »
The post How Church & Dwight’s Orajel Brand Is Reaching Parents Via Their Kids’ YouTube Show appeared first on AdExchanger.
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