AUCKLAND, Monday: After a competitive pitch process, Ponsonby integrated indie agency YoungShand, has been appointed by the New Zealand AIDS Foundation to manage their creative and media needs. The incumbent, DDB Aotearoa, was not part of the pitch process.
YoungShand GM Emma Dalton said: “NZAF are a bold organisation who have made significant strides in the reduction of HIV transmission in New Zealand, along with their work across broader discrimination issues.
“We’re proud to be able to help them continue this important work.”
“NZAF are a bold organisation who have made significant strides in the reduction of HIV transmission in NZ.”
The YoungShand and NZAF teams are already well under way with their first project, to be released in 2022.
NZAF marketing, communications & fundraising manager Mickey Power said: “Throughout the pitch process, YoungShand showed deep insight into the challenges faced byNZAF.
“They’re a talented team with a uniquely integrated approach to marketing and business solutions that made us feel confident they were the right partner for us.”
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